SEO certificate
Search Engine Optimization
Optimize your site for search engines
Boost your site on Google and other search engines.
Keyword suggestions
Get personalized and valuable keyword suggestions for your website.
Track your positioning on the web
Monitor your website's position on Google over time.
Highlight your company
Give people a quick snapshot of important information about your business with Google My Business.
What is SEO and how does SEO work?
SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.
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